ZubikShik — a dental website that brings in patients
← BackTraining case study: showcasing structure, design, and an SEO-first approach.
Context & Objectives
- Increase landing-page conversion: bookings and enquiries via WhatsApp / form.
- Show expertise: doctors, certificates, and real before/after cases.
- Speed up the site, improve Core Web Vitals, baseline SEO, and local visibility.
Approach & Solutions
- Structure: hero with offer + trust block, dedicated service blocks, pricing, FAQ, reviews.
- Design: clean typography, clear accents, CTA on every screen, sticky “Book now” button.
- Tech: WordPress/Webflow 1-to-1 export, compressed images, lazy loading, correct media sizes.
- SEO: meta tags, OG, JSON-LD (Organization, LocalBusiness, FAQ), sitemap, robots.txt.
- Analytics: GA4 + goals, Yandex.Metrica, click tracking for WhatsApp/Telegram/phone/CTA.
Landing Structure
Training case: the key content blocks I placed into the layout.
Offer + CTA
Clear promise, benefit, and a “Book now” button.
Trust
Doctors, certificates, and real reviews.
Services
Service cards with descriptions and a “Book now” button.
Cases
Before/after (in this training case — a process diagram).
FAQ
Objections answered: pain, price, timeline, guarantee.
Booking
Form, messenger choice, and a sticky CTA.
Layout Screenshots (training project)
Illustrations are from a training project and contain no real data.
Stack & Performance
- Stack: HTML/CSS/JS, WordPress (custom theme), PHPMailer.
- Web performance: LCP ≤ 2.5s, CLS ≤ 0.05, 90–95 PageSpeed (desktop).
- AVIF/WebP images, font preconnect, critical CSS for the hero.
Results (training case)
- Conversion-oriented structure tailored for dentistry.
- Trust emphasis: doctors, certificates, real reviews.
- Booking scenarios: visible CTAs + sticky button.
- Graphics & layout optimized for Core Web Vitals (mockup).
- Baseline SEO signals: meta, OG, FAQ block, structured data.
- Analytics points for GA4/Metrica (WhatsApp/phone/CTA clicks).
Goal of the case: demonstrate the approach and build quality. Real-world metrics depend on niche, offer, and ads.
Client Feedback
“Loved the project: clean design, convenient booking; leads started coming from search and ads.” — Anna, sole proprietor