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AI CREATIVE / CONCEPT CASE

Aurelis Dubai — AI Advertising for a Luxury Hotel

An archived concept case. Performance statements describe goals and the intended approach, not verified results from a client project.

Luxury video campaign concept for a premium hotel in Dubai: emotion, architecture, service and atmosphere.

Aurelis Dubai — luxury hotel AI advertising
Luxury video campaign concept

Context and Goals

  • Create premium AI advertising for a luxury hotel.
  • Convey the atmosphere of exclusive hospitality.
  • Increase brand awareness.
  • Create content for TikTok, Reels and Shorts.

Approach and Solutions

  1. Concept: Your world. Your rules. Your Dubai.
  2. Scenario: Seven cinematic scenes.
  3. AI visuals: Image generation for every scene.
  4. Editing: Luxury transitions and pacing.
  5. Platforms: TikTok, Reels, Shorts and Meta Ads.

AI Campaign Structure

How the concept, scenario and visual structure of the video were created.

Concept

Luxury hospitality and premium lifestyle atmosphere.

Storyboard

Seven cinematic scenes.

AI Visuals

Generative AI imagery.

Editing

Rhythm, transitions and mood.

Social Media

TikTok, Instagram Reels and Shorts.

Final Video

Currently in production.

Campaign Visuals

Key frames for the future AI video.

Aurelis Dubai — Dubai skyline view from a luxury hotel
Luxury Concept
Aurelis Dubai — infinity pool overlooking the city
Premium Experience
Aurelis Dubai — fine dining restaurant and premium service
Service and Atmosphere

Tools

  • ChatGPT — creative concept.
  • Kling AI — video generation.
  • AI Image Generation — visual scenes.
  • CapCut — editing and transitions.
  • Prompt Design — cinematic prompts.

Results

  • Complete luxury campaign concept created.
  • Seven-scene storyboard developed.
  • Visual prompts prepared.
  • Video structure designed.
  • Social media content prepared.
  • Premium visual identity created.

Author's Note

Back to AI portfolio ↗